Alix Earle
63ms
Alix Earle, born December 16, 2000, is an American social media sensation who exploded onto the scene with her "Get Ready With Me" videos on TikTok. In these candid clips, she invites her followers into her personal life, sharing everything from makeup routines to daily dramas. She's become legendary in online circles for her uncanny ability to make endorsed products fly off the shelves, a phenomenon now famously known as the "Alix Earle effect."
Born in Monmouth County, New Jersey, Alix's parents are Thomas "TJ" Earle, a construction magnate, and Alisa Maniaci. Her parents first met at Lynn University in Florida. In a twist of fate, Alix's father later had an affair with Ashley Alexandra Dupré, a figure in a high-profile political scandal, which ultimately led to her parents' divorce in 2013. Her father then married Dupré, and Alix gained a younger sister, Ashtin, and three half-siblings.
Alix graduated from Red Bank Catholic High School in 2019 and went on to earn a marketing degree from the University of Miami in 2023. She's even given back to her alma mater, establishing the Alix Earle Scholarship at the Miami Herbert Business School.
Her social media journey began in February 2020, as a freshman at the University of Miami. Her very first TikTok featured her and her friends rocking outfits made entirely of trash bags – a bold and memorable start! Initially, Alix confessed on The Howard Stern Show, she tried to present an idealized, perfect image. "When I started out, I had no idea," she admitted. "I was trying to be picture perfect. I thought that was the way to go."
Her TikTok presence truly took off in the summer of 2022, spurred by a personal struggle with acne. When her manager insisted on a sponsored post, Alix, initially hesitant due to her skin condition, decided to turn it into an opportunity to connect with others facing similar challenges. The response was overwhelmingly positive and supportive.
Following this breakthrough, Alix embraced the "Get Ready With Me" format, blending her makeup tutorials with authentic glimpses into her life. By the end of 2022, she had amassed an incredible two million new followers on TikTok.
Her immense popularity and devoted fanbase have led to countless products selling out in mere moments, a testament to the powerful "Alix Earle effect." Her influence was recognized on a global scale when she was named to the inaugural TIME100 Creators list in July 2025, celebrating the world's most influential digital creators.
Beyond social media, Alix launched her podcast, "Hot Mess with Alix Earle," in September 2023, produced by Alexandra Cooper's The Unwell Network. The show made waves, even temporarily unseating The Joe Rogan Experience from the top of Spotify's podcast charts. Forbes also recognized her entrepreneurial spirit, including her on their 30 Under 30 list in 2023, with projected revenues nearing $300 million. By 2023, her net worth was estimated at a remarkable $6 million, and she's even delved into the world of Bitcoin mining.
In June 2024, she made a cameo in The Kid Laroi's music video for "Girls." In 2025, Alix became an investor and brand partner for SipMargs, a line of canned cocktail margaritas.
Then came May 2025, when Alix was announced as a contestant on season 34 of Dancing with the Stars. She described it as an exciting opportunity, a dream come true as she grew up watching the show with her grandmother. Paired with Valentin Chmerkovskiy, she kicked off the season with a cha-cha to Britney Spears' "Circus." During rehearsals, she shared the challenges, including a bruised collarbone and a lost toenail. On Disney Night, their portrayal of Maleficent and Stefan landed them in a strong second-place tie.
In her personal life, Alix dated professional baseball player Tyler Wade for three months in late 2022. In November 2023, she confirmed her relationship with Braxton Berrios, a wide receiver for the Houston Texans. In October 2023, Alix bravely spoke out about her past struggles with an eating disorder and body dysmorphia during her high school years.
Copied!
Alix Ashley Earle (born December 16, 2000) is an American social media personality who rose to popularity posting "Get Ready With Me" videos on TikTok in which she shares details of her personal life. She is known by online communities for causing products she endorses to quickly sell out, which has been dubbed the "Alix Earle effect".
== Early life and education ==
Earle was born December 16, 2000, in Monmouth County, New Jersey, to Thomas "TJ" Earle, a construction magnate in Wall Township, New Jersey, and Alisa Maniaci, who is of Italian descent. Her parents met at Lynn University in Boca Raton, Florida.
In July 2008, the New York Post reported that Earle's father was having an affair with Ashley Alexandra Dupré, an escort known for her involvement in the Eliot Spitzer political sex scandal that resulted in the New York governor's resignation. Earle's parents divorced in 2013 and her father married Dupré in October of that year. Earle has a younger sister, Ashtin Earle, and three half-siblings from her father's second marriage.
Earle graduated from Red Bank Catholic High School in 2019 and attended the University of Miami, where she graduated with a degree in marketing in 2023. Earle endowed the Alix Earle Scholarship for students at Miami Herbert Business School.
== Career ==
=== Social media ===
In February 2020 as a University of Miami freshman, Earle began posting on TikTok. Her first video depicted her and her friends showing off their outfits, which were made of trash bags.
In a 2023 interview on The Howard Stern Show, Earle stated that she initially attempted to fulfill an idealized, perfect persona. "When I started out, I had no idea. I was trying to be picture perfect. I thought that was the way to go."
Earle's growth on TikTok accelerated in the summer of 2022, when she was affected by acne stemming from an excessive facial cyst. Her manager informed her that she had to post a sponsored video on her TikTok. Due to her acne, she initially refused but later decided that she could use her platform to help others struggling with the same issue. Earle later described the viewer response as positive and supportive.
After her acne video, Earle began posting "Get Ready With Me" (GRWM) videos showcasing her makeup routine while discussing her daily life. She accumulated two million new followers on TikTok by the end of 2022.
Earle's popularity and fan loyalty often causes the brands she promotes to sell out very fast, which has been dubbed the "Alix Earle effect".
In July 2025, Earle was named to the inaugural TIME100 Creators list, which recognized 100 of the most influential digital creators from around the world.
=== Podcast and other ventures ===
In September 2023, Earle announced a podcast, Hot Mess with Alix Earle, produced by The Unwell Network, a talent network led by Alexandra Cooper. Upon its debut, Hot Mess with Alix Earle briefly unseated The Joe Rogan Experience from the top position on Spotify's podcast charts, a spot it had occupied for two years.
Earle was named in the Forbes 30 Under 30 list in 2023. where the selected entrepreneurs are expected to generate nearly $300 million in revenue by the end of 2023. Earle’s net worth was estimated at $6 million in 2023. She has also found success in Bitcoin mining.
In June 2024, Earle appeared in the music video for the single "Girls" by the Australian artist The Kid Laroi.
In 2025, Alix Earle became an investor and brand partner for SipMargs, a brand of canned cocktail margaritas.
In May 2025, Earle was announced to be competing on season 34 of Dancing with the Stars. She described the opportunity as exciting and noted that she grew up watching it with her grandmother. Partnered with Valentin Chmerkovskiy, she danced a cha-cha to the Britney Spears song "Circus" during the season premiere. While rehearsing, Earle said she bruised her collarbone and lost a toenail. On the fourth night, Disney Night, the duo portrayed Maleficent and Stefan, earning them the status of second place, tied with co-star Robert Irwin.
== Personal life ==
Earle dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months in late 2022. In November 2023, Earle confirmed her relationship with Braxton Berrios, a wide receiver with the Houston Texans. In October 2023, Earle spoke publicly about her struggles with an eating disorder and body dysmorphia during high school.
== References ==
== External links ==
Media related to Alix Earle at Wikimedia Commons
Home
Languages